Uyenza njani ividiyo yentsholongwane kwiTikTok? Amaqhinga aqinisekisiweyo

Kwixesha lanamhlanje ledijithali, iTikTok iye yaba liqonga leendaba lentlalontle elithathe ingqalelo yezigidi zabantu kwihlabathi liphela. Kodwa ngeebhiliyoni zabasebenzisi abathumela umxholo mihla le, ungagqama njani kwaye wenze iividiyo zakho zihambe zintsholongwane? Impendulo ixhomekeke ekwazini nasekusebenziseni amacebo afanelekileyo. Nangona kungekho fomula yomlingo yempumelelo yentsholongwane, kukho amaqhinga aqinisekisiweyo anokonyusa kakhulu amathuba akho. Kweli nqaku, siza kuphonononga iindlela ezininzi ezisebenzayo zokwenza iividiyo zibe yintsholongwane kwi-TikTok eziye zazanywa kwaye zavavanywa ngabona baqulunqi bomxholo baphumelele eqongeni.

Ukwazi iqonga: Yintoni iTikTok kwaye kutheni ibalulekile kwisicwangciso sakho sokuthengisa

TikTok sisicelo senethiwekhi yoluntu evumela abasebenzisi ukuba benze kwaye babelane ngeevidiyo ezimfutshane. Iqonga lasungulwa yi-ByteDance, inkampani esekwe eBeijing, ngoSeptemba 2016. Ukusukela ngoko, iqokelele isiseko esikhulu sabasebenzisi, ngokukhutshelwa okungaphezulu kweebhiliyoni ezi-2 kwihlabathi liphela ukusukela ngo-Epreli ka-2020.

En TikTok, abasebenzisi banokurekhoda iividiyo ukusuka kwimizuzwana ye-15 ukuya kumzuzu ubude, kwaye banokufikelela kwilayibrari enkulu yomculo kunye nemiphumo yesandi. Iividiyo zihlala zibandakanya ukuvumelanisa imilebe, ukudanisa, i-comedic skits, amaqhinga, kunye nemingeni. Usetyenziso lukwabonelela ngezixhobo zokuhlela ividiyo, ezivumela abasebenzisi ukuba basebenzise izihluzi kunye neziphumo, kwaye bahlele iividiyo zabo ngeendlela zokuyila.

Ngenxa yokwanda kokuthandwa kwayo, TikTok ibe liqonga elibalulekileyo lokuthengisa idijithali. Njengamanye amajelo eendaba ezentlalo, ibonelela ngamathuba okuba iibrendi ziqhagamshelane nabathengi ngendlela yobuqu nethe ngqo. Nangona kunjalo, iTikTok ibonelela ngezinto eziluncedo ezizodwa eziyenza ibe nomtsalane ngakumbi kubathengisi.

Okokuqala, TikTok inabaphulaphuli abancinci nababandakanyekayo. Ngokweengxelo, iipesenti ezingama-41 zabasebenzisi beTikTok baphakathi kweminyaka eyi-16-24, beyenza iqonga elikhulu lokufikelela kwi-Gen Z kunye newaka leminyaka. Ukongeza, abasebenzisi beTikTok bachitha umndilili wemizuzu engama-52 ngosuku kwi-app, ebonisa inqanaba eliphezulu lokuzibandakanya.

Okwesibini, TikTok liqonga elisekelwe kumxholo owenziwe ngumsebenzisi (UGC), okuthetha ukuba iimpawu zinokuthatha inzuzo yomxholo owenziwe ngabasebenzisi ukukhuthaza iimveliso okanye iinkonzo zabo. Oku akunakunceda kuphela ii-brand ukuvelisa umxholo ongaphezulu, kodwa kunokuphucula ukunyaniseka kunye nokuthembeka kwentengiso yakho.

Kwindawo yesithathu, TikTok inikeza iinketho ezininzi zentengiso yeebrendi, kubandakanya ukusasaza iintengiso zevidiyo, iintengiso zebhrendi, imiceli mngeni ye-hashtag, kunye neelensi zebhrendi. Oku kuvumela iibrendi ukuba zilungelelanise isicwangciso sazo sokuthengisa kwiinjongo zabo ezithile kunye nokuziphatha kwabaphulaphuli babo kwi-app.

TikTok liqonga lemidiya yoluntu elahlukileyo elinabaphulaphuli abancinci nababandakanyekayo, kwaye libonelela ngeenzuzo ezininzi kwintengiso yedijithali. Nangona kunjalo, ukuze uphumelele kwi-TikTok, iimveliso kufuneka zibe nokuqonda kakuhle iqonga kunye nabaphulaphuli balo, kwaye bahlengahlengise umxholo wabo kunye nesicwangciso sokuthengisa ngokufanelekileyo. Emva kokwazi ezi zinto, zeziphi izicwangciso onokucinga ngazo ezinokuthi zisebenze kuhlobo lwakho kwiTikTok?

Ukuchonga abaphulaphuli bakho: Izitshixo zokuqonda abasebenzisi beTikTok

TikTok sisicelo semidiya yoluntu evumela abasebenzisi ukuba benze, babelane kwaye bajonge iividiyo ezimfutshane. Abasebenzisi beTikTok bancinci kakhulu, uninzi lwabo lukhona abatsha kunye nabantu abadala abancinci phakathi kwe-16 kunye ne-24 yeminyaka.

Inyathelo lokuqala lokuqonda abasebenzisi beTikTok Chonga abaphulaphuli bakho. Oku kubandakanya ukumisela ukuba ngoobani abathengi bakho abafanelekileyo, yintoni abanomdla kubo, kunye nendlela abaziphatha ngayo kwi-Intanethi. Ngokuchonga abaphulaphuli bakho ojolise kubo, unokwenza umxholo odibanisa kwaye udibanise nabo kwinqanaba elinzulu.

Ukongeza, ukwazi abaphulaphuli ojolise kubo kukuvumela ukuba wenze njalo lungisa umxholo wakho ukuhlangabezana neemfuno zakho kunye nezinto ozithandayo. Oku kunokubandakanya ukwenza iividiyo ezibonisa indlela abaphila ngayo kwi-intanethi, izinto abazithandayo kunye nokuziphatha.

Abasebenzisi beTikTok baziwa ngababo ubuchule kunye nothando lwabo kumxholo owodwa kunye nokwenyani. Oku kuthetha ukuba kubalulekile ukuba umxholo wakho ungowoqobo kwaye uyinyani. Abasebenzisi beTikTok bayawuxabisa umxholo oyinyani kunye nowobuqu, kwaye bathambekele ngakumbi ekuzibandakanyeni nolu hlobo lomxholo.

Kukwabalulekile ukuqonda ukuba abasebenzisi beTikTok bayayixabisa interactivity. Imiceli mngeni yomdaniso, iidayiti, kunye neevidiyo zokuphendula zezinye zeendlela abasebenzisi beTikTok abanxibelelana ngayo kunye kunye nomxholo eqongeni. Ke ngoko, ukudala umxholo osebenzisanayo kunokuba yindlela esebenzayo yokutsala kunye nokugcina abasebenzisi beTikTok.

Ukuchonga abaphulaphuli ojolise kubo kunye nokuqonda indlela abaziphatha ngayo kwi-intanethi kunye nezinto abanomdla kuzo kunokukunika ithuba lokukhuphisana kwiTikTok. Nangona kunjalo, kubalulekile ukukhumbula ukuba umsebenzisi ngamnye weTikTok wahlukile, kwaye into esebenzela umsebenzisi omnye isenokungasebenzi komnye. Ke ngoko, kubalulekile ukuhlala ulungelelaniswa kwaye uzimisele ukuzama iintlobo ezahlukeneyo zomxholo. Ucinga ukuba umxholo wobuqu unokuchaphazela kangakanani impumelelo yophawu kwiTikTok?

Ukudala umxholo ofanelekileyo: Uzenza njani iividiyo ezihambelana nabaphulaphuli beTikTok

Enye yezona nkalo zibalulekileyo zokuphumelela TikTok kukuyilwa komxholo ofanelekileyo. Lo mxholo kufuneka ube nomtsalane, uyilo kwaye, ngaphezu kwako konke, kufuneka uhambelane nabaphulaphuli beli qonga. Ubume bentsholongwane yeTikTok ikakhulu isekwe kuhlobo lomxholo ekwabelwana ngawo.

Njengamanye amaqonga eendaba ezentlalo, TikTok ithanda umxholo wenyani kunye noqobo. Abasebenzisi bathambekele ngakumbi ekusebenzisaneni neevidiyo ezibonakala ziyinyani kwaye ziyinyani, kunokuba umxholo obonakala uveliswe kakhulu okanye urhwebo. Ngoko ke, kubalulekile ukugcina ulungelelwaniso phakathi kwemveliso yomgangatho ophezulu kunye nokunyaniseka.

Ukongeza, kubalulekile ukuqonda uhlobo lomxholo ohambelana nabaphulaphuli TikTok. Kule nto, kuluncedo ukuphanda iintsingiselo zangoku eqongeni, kwaye ujonge ukuba loluphi uhlobo lomxholo ofumana uninzi lwentsebenziswano. Oku kunokubandakanya imingeni yomdaniso, iividiyo ezihlekisayo, izifundo, njl.

Ubude beevidiyo bukwayinto ekufuneka iqwalaselwe. Iividiyo kwi TikTok Zidla ngokuhlala phakathi kwemizuzwana eli-15 ukuya kwengama-60, nto leyo ethetha ukuba kufuneka uthabathe ingqalelo yabaphulaphuli ngexeshana elifutshane. Ngoko ke, umxholo kufuneka ube mfutshane kwaye ube nomtsalane ukusuka kwisibini sokuqala.

Ukusebenzisa ii-hashtag ezifanelekileyo kunokunceda iividiyo zibonwe ngabaphulaphuli abaninzi. IiHashtag zinika abasebenzisi TikTok indlela yokufumana umxholo onomdla kubo, ngoko yinto elungileyo ukubandakanya ii-hashtag ezifanelekileyo kwiinkcazo zevidiyo.

ukudala umxholo ofanelekileyo TikTok Kubandakanya ukuqonda abaphulaphuli bakho, ukuhambisana neendlela, kunye nokuvelisa umxholo oyinyaniso nobandakanyayo. Kodwa, njengalo naliphi na iqonga losasazo lwentlalo, kubalulekile ukuba ukhumbule ukuba uvavanyo kunye nobuchule ngundoqo ekugcineni abaphulaphuli bakho bebandakanyeka kwaye bekhula eqongeni.

Ke uceba ukwenza njani umxholo ofanelekileyo oya kunxulumana nabaphulaphuli bakho beTikTok?

Ukusebenzisa iiNdlela zeViral kunye nemiceli mngeni: Uzenza njani ezona ndlela zininzi zeTikTok

TikTok ibe liqonga elibalulekileyo lentengiso yedijithali, ngakumbi iibrendi ezijonge ukufikelela kwi-Gen Z. Iindlela zentsholongwane kunye nemiceli mngeni kwi-TikTok inokuba yindlela entle yokwandisa ukubonakala kunye nokubandakanyeka kwabaphulaphuli.

Los imingeni yentsholongwane luhlobo oludumileyo lomxholo kwi-TikTok, apho abasebenzisi benza kwaye babelane ngeevidiyo zenza umsebenzi othile, zihlala zikhatshwa yingoma okanye umculo ngasemva. Le mingeni inokwahluka ukusuka kwimidaniso, ukuya kwiiresiphi zokupheka, amaqhinga obuhle, phakathi kwezinye. Ngokuthatha inxaxheba kule mingeni, iibrendi zinokubonisa icala lomntu ngakumbi kwaye lihambelana, ngelixa lihlala lifanelekile kwaye libandakanya abaphulaphuli babo.

Ukwenza uninzi lweendlela kwiTikTok, kubalulekile ukuba uhlale uphezulu kwinto eyaziwayo eqongeni. Oku kunokwenziwa ngokulandela abaphembeleli abadumileyo, ukujonga iphepha elithi 'Kukho' kwaye ubeke ingqalelo 'kwii-hashtag' ezisetyenziswa rhoqo.

Ukongeza kwiintsingiselo ezilandelayo, iibrendi nazo zinakho zenzele eyakho imingeni yentsholongwane. Oku akugcini nje ukwandisa ukubonakala, kodwa kunokukhuthaza ukusebenzisana komsebenzisi kunye ne-brand, njengoko abasebenzisi banokwenza kwaye babelane ngeevidiyo zabo ngokuthatha inxaxheba kumngeni.

Kubalulekile ukukhumbula ukuba nangona iintsingiselo zentsholongwane kunye nemingeni inokuba sisixhobo esisebenzayo sokuthengisa, kufuneka isetyenziswe ngendlela yokwenyani nenyani. Abasebenzisi beTikTok bayabuxabisa ubunyani kwaye banokuxela xa uphawu luzama ukutyhala umkhwa okanye lunganyanisekanga kumxholo wabo.

Okokugqibela, ngelixa i-TikTok inokuba liqonga elinamandla leebrendi, kubalulekile ukuba uhlale ukhumbula ukuba ayizizo zonke iindlela zentsholongwane okanye umngeni oya kuba ulungile okanye ufanelekile kulo lonke uhlobo. Kubalulekile ukukhetha ukuthatha inxaxheba kuphela kwezo zihambelana nesazisi kunye nexabiso le-brand.

Ukuqukumbela, iTikTok ibonelela ngethuba elihle leemveliso zokunyusa ukubonakala kwazo kunye nokubandakanyeka kwabaphulaphuli ngeendlela zentsholongwane kunye nemingeni. Nangona kunjalo, kubalulekile ukujongana nale mizila ngokunyanisekileyo kwaye ukhethe kuphela ezo zihambelana ne-brand.

Ungayisebenzisa njani i-brand yakho ngempumelelo ye-TikTok yentsholongwane kunye nemingeni ukunyusa ukubonakala kwabaphulaphuli kunye nokuzibandakanya?

Umlinganiselo kunye nohlalutyo: Uyivavanya njani impumelelo yeevidiyo zakho kwiTikTok kwaye uhlengahlengise isicwangciso sakho.

Ukuvavanya impumelelo yeevidiyo zakho kwi TikTok kwaye uhlengahlengise isicwangciso sakho, kubalulekile ukuqonda ukusebenza kwe Uhlalutyo lweTikTok. Esi sixhobo sibonelela ngombono ocacileyo wokusebenza kweevidiyo zakho kunye nokubandakanyeka kwabaphulaphuli bakho.

Okokuqala, kufuneka ube neakhawunti pro kwiTikTok. Le nguqulo ye-app ikuvumela ukuba ufikelele kwiimpawu zohlalutyo. Nje ukuba utshintshele kwi-akhawunti ye-pro, uya kuba nakho ukubona ukhetho 'Uhlalutyo' kwiprofayile yakho.

Kwicandelo le Isishwankathelo Ukusuka kuhlalutyo, unokubona iindidi ezintathu: Amagqabantshintshi, Umxholo y Abalandeli. Ujongo lubonisa ukusebenza kweprofayile yakho kwiintsuku ezisi-7 okanye ezingama-28 ezidlulileyo, kubandakanya nokubonwa kwevidiyo, abalandeli kunye nezinto abazithandayo.

Icandelo le Umxholo ibonisa izibalo zeevidiyo zakho ezipapashwe kwiintsuku ezi-7 ezidlulileyo. Ungabona kwakhona ukuba zingaphi iividiyo zakho ezikwiphepha Para ti kwiintsuku ezisi-7 zokugqibela. Kubalulekile ukunikela ingqalelo kwezi zibalo njengoko zinokukunika ukuqonda malunga nokuba loluphi uhlobo lomxholo obandakanya abaphulaphuli bakho kakhulu.

Icandelo le Abalandeli ikuvumela ukuba wazi abaphulaphuli bakho ngokuthe ngqo ngakumbi. Unokubona isini sabalandeli bakho, iindawo zabo eziphezulu, xa besebenza kwiTikTok, kunye neziphi iividiyo abazithandayo.

Ukongeza kokuphonononga iividiyo zakho, kuluncedo ukujonga ukhuphiswano. Jonga ukuba luhlobo luni lomxholo abawuvelisayo kunye nendlela osebenza ngayo. Oku kunokukunika iingcamango zezicwangciso ezintsha okanye uhlengahlengiso onokuthi ulwenze kumxholo wakho.

Khumbula, i umlinganiselo kunye nohlalutyo kwiTikTok yinkqubo eqhubekayo yokuzama kunye neempazamo. Ayizizo zonke izicwangciso eziya kusebenzela wonke umntu kwaye kunokuthatha ixesha ukufumana isicwangciso esifanelekileyo kubaphulaphuli bakho.

Okokugqibela, ngelixa i-analytics inokubonelela ngolwazi oluxabisekileyo, akufanele kube yiyo kuphela isikhokelo kwisicwangciso sakho somxholo. Ekupheleni kosuku, kufuneka wenze umxholo owonwabileyo kwaye uyinyani kuwe.

Ke ungalusebenzisa njani uhlalutyo ukuphucula iividiyo zakho kwaye ukhule kwiTikTok? Ngawaphi amacebo oye uwafumene esebenza ukuza kuthi ga ngoku?

Ukwenza ividiyo yentsholongwane kwiTikTok ayingomsebenzi olula, kodwa ngokuqinisekileyo inokwenzeka ngesicwangciso esifanelekileyo. Landela la manyathelo aqinisekisiweyo, yiba yinyani, uyilo kwaye ungaguquguquki. Khumbula, impumelelo ayenzeki ngokukhawuleza. Yinkqubo efuna umonde nokuzinikela.

Ndiyathemba ukuba eli nqaku likubonelele ngezixhobo kunye nenkuthazo oyifunayo ukuze uqalise uhambo lwakho lokuya kwi-TikTok virality. Ithamsanqa kwaye ungalibali ukonwaba kwinkqubo!

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